Companies seeking credibility, a leading edge over competition, favorable publicity, and a way to accelerate sales are gaining value from award contests that reinforce their core values, strategic initiatives, and marketing claims.
Just as travelers rely upon the star rating system to choose a hotel or a Zagat survey to choose a restaurant, buyers of any variety of products and services want to spend their money with winners – and they do.
In fact, a research study by Hendricks & Singhal of the University of Western Ontario and Georgia Institute of Technology, revealed more than 600 quality corporate award winners had 37% more sales growth and 44% higher stock price return than their peers.
Bio: Nancy S. Juetten owns Nancy S. Juetten Marketing Inc., a public relations and marketing communications agency that helps winning companies tell their stories and build their brands. She is also the creator/author of the Media-Savvy-to-Go publicity tips booklets, audio CD’s, and e-workbook that help business owners and independent professionals earn their own ink and air without spending a fortune. Publicity Hound Joan Stewart http://www.publicityhound.com says the tips booklets are a fabulous crash course on how to be media-savvy and that Publicity Hounds everywhere need to read Nancy’s tips. Visit http://www.nsjmktg.com to learn more. Get in touch with Nancy at 425-641-5214 or via e-mail at nancy@nsjmktg.com.
Does your business strategy includes using awards for better publicity? Use the businesses newsletters and websites, to link to the award site and publicize the nomination. Ok, now this is pretty cool. You will increase your customer’s knowledge about ‘what’ your business does and the quality of your work. Many companies now realize that this is an essential step to remaining viable in an increasingly competitive environment.
These are often mailed in booklet form, but increasingly they are being sent in digital format. Banks and investors often use awards to identify the strongest performing companies within an industry. Most recently I have been nominated for a MCEI Marketing Award – and I found that completing the application was just like completing my marketing plan – an incredibly rewarding experience.
Check out your industry associations and professional bodies. The key is to find cheaper ways of promoting your business. Television interviews and speaking invitations rolled in. Admittedly, only larger companies can afford to stage big events at which achievement awards are presented.
This may mean printing special certificates which state why the employee is being recognized. The United States Association for Small Business and Entrepreneurship offers awards for achievement and advocacy as well as education and others. Their tireless approach to enterprise expansion Business Awards places them at the crux of the business. There is no entry fee. Put it on your website, in your newsletter on your Linkedin, Twitter and Facebook page.
The business offering the grant or award may come up with a program and guidelines so that businesses and individuals applying for the grant or award, can receive money to accomplish certain goals that the giving business wants to see accomplished in the community. People who give grants and awards do so, because while they are busy managing their money or creating more money, they can give to an organization that will help them see their goals or dreams fulfilled. You or your business or startup must demonstrate that you can meet these needs. Foundations and organizations give for all of the reasons above.
Help in applying for any grant or award can be received at http://rainmakersbusinessnetworkinggroup. blogspot. Industry specific awards are a gauge of your company performance to your customers and the business community in general. Your business will benefit from finding the right awards and making an effort to include these in your plans for growth. Let your clients know that others have confidence in your business. The publicity from winning an award can boost traffic to your website, win you additional awards and lead to business growth.
Displaying your awards can help develop pride in your company by current employees or even attract skilled new employees to your rising star. Banks and investors often use awards to identify the strongest performing companies within an industry. These programs are designed specifically to boost worker morale, and indirectly improve the company’s profits.
The business offering the grant or award may come up with a program and guidelines so that businesses and individuals applying for the grant or award, can receive money to accomplish certain goals that the giving business wants to see accomplished in the community. Linked.
A person may give you a grant or award money to start or improve your business. This is called meeting the guidelines. Foundations and organizations give for all of the reasons above.
The promotional opportunities may lead to donations to the foundation, which will lead to the foundation being able to give more grants and awards to businesses and startups like yours. PETHsvXI9C In business it is wise to find ways to spur employee productivity.